Max Tracy graduated with a Bachelor’s in Philosophy from the University of California, Santa Barbara. Prior to working at Good Heart Recovery, Max engaged himself with multiple local Santa Barbara businesses utilizing his business development and marketing skills to grow the local community’s creative, financial, and collaborative environment. Moving from COO of his prior agency to COO of Good Heart Recovery, he changed career fields when he identified with Good Heart’s mission to change people’s lives for the better. The humanistic, client-centered, and compassionate approach that Good Heart takes is one he aligns with in his personal life. His purpose in life is to serve the greater good and ensuring that the operations of Good Heart encompass humility, personal connection, and understanding at all times is an honor in his eyes. Max is happily married, is soon to be expecting his first child, and enjoys physical exercise and eating well on his days off.